CHristian Louboutin using bright red colour as branding not just for the sole but for overal brand image. He is an example of colour importance when emotionally comunicating with his costumers. The red sole is probably the trademark that help him to distinguish from other brands and establish on competetive market. The designer proclaims that red colour is symbolising passion, love with femininity and luxe.
The new trademark for j. Choo brand is a luxurious velvety touch in soft pastel and gold decor.Stores are located in prime locations like New York, London, Paris (main studio and management) and Las Vegas. his last opened store is Harvey Nichols
His last store was opened on April this year on Venice’s finest luxuty shopping street. The designer proclams that chosen location was strategis as it is the major tourist and intertantional market destination (www.giuseppezanottidesign.com/experience/en/news-post/giuseppe-zanotti-design-in-venice/) the interior is innovative with trendy mixture of materials wooden with mirrors, ambient, intimate athmosphere with lots of lights to lighten up a products and using white as major colour. The designer also proclaim that this decor with distinguishing traits will be used in rest of the stores.
Thriving to be distinguished from other stores, with modern, innovative and futuristic look they seem to keep brand well alive.